RESUME


WORK EXPERIENCE

CONTENT CREATOR + PINTEREST INFLUENCER
HelloSociety
Santa Monica, CA
03/12-Present

Drive web traffic for large brands via 650k followers on Pinterest. Collaborate with brands to produce custom content for use on Pinterest and other social media platforms. Responsible for shooting custom photography for multiple national campaigns. Brands include; Unilever, McDonalds, Mattel, Play-Doh,  Nabisco, HomeAway.com, DreamWorks Entertainment, Bright Starts,  JCPenney, Pepsi and Miracle-Gro. Curate Pinterest boards with clients to tell a story for a particular product or service. Serve as a social media consultant for brands including Lonely Planet and WeddingWire to enhance their Pinterest presence, lending tips, tools and best practices for growing and engaging audiences.

SENIOR WEB DESIGNER
NGP VAN
Washington DC
07/12 - 07/14

Designed full scale websites for political candidates and non-profit organizations in an agency setting. Collaborated with developers to ensure all websites were mobile friendly and design specs were explicitly followed. Created logos and marketing materials for candidates. Interfaced directly with campaign teams to develop web strategy and online tools. Developed wireframes for site architecture. Designed in-house marketing materials and supported sales, marketing and tech teams.

USER EXPERIENCE/PRODUCT DESIGNER
AARP
Washington, DC
11/11 - 06/12

Collaborated with product managers and editorial teams to identify and define requirements for components and tools on the AARP.org website. Translated business and marketing requirements into wireframes, mockups, and and fully designed comps for development on website and mobile platforms. Identified problems with existing functionality and provided innovative solutions for product enhancements. Conducted competitive analysis and research on various web tools and products. Worked closely with web developers to ensure design requirements and visual standards were met prior to product launches.
WEB DESIGNER
AARP
Washington, DC
06/09 - 11/11
Designed practical web solutions which addressed complex business, marketing and user needs. Collaborated with the development and editorial teams to share responsibility for the visual character of AARP.org. Responsible for designing the Member Benefits channel of AARP.org which included overall page design, information architecture, photo-editing, and promotional/marketing online ad creation.
Redesigned the online presence of AARP’s popular Driver Safety Program and Advocacy Resource Center. Collaborated with the marketing department to design and launch the Live Green Everyday Sweepstakes. Appointed to web traffic team in order to strategize ideas for increasing customer engagement and traffic opportunities to elevate the overall web satisfaction ratings of online users.

LEAD DESIGNER
SmartBrief
Washington, DC
06/05 - 02/09
Structured and implemented design process and workflow. Established organizational guidelines and standards for design department. Provided art direction and supervision of in-house design team. Designed advertising graphics and page layouts for print and web usage. Created and managed over 100 design templates for e-newsletter publications. Responsible for creation of all marketing materials, media kits, email marketing campaigns and print communications for in-house and association clients. Responsible for the design of the highly lucrative Sponsored Feature advertorial product.

GRAPHIC DESIGNER
E*TRADE
Arlington, VA
06/01 - 06/05
Developed a user centered design architecture for all transactional level applications. Played the lead design and architect role for the online banking interface. Designed online interface for mortgage loan status application, credit card online access and online check/deposit images products. Created online and offline visual display of all account records, statements and tax reports. Managed design of centralized service center and security awareness hub. Produced corporate identity graphics, marketing collateral, logos, environmental signage, brochures, email alerts, banner advertisements, and general website design.
USER EXPERIENCE DEVELOPER
marchFIRST
Bethesda, MD
03/00 - 05/01

Designed graphics and layouts for web pages. Coded HTML templates. Assisted in the development and production of client style guides, standards manuals, multimedia presentations and corporate marketing materials.


FREELANCE EXPERIENCE
03/00 - Present

NationalGeographic.com: Web Content Architect
Oncology Therapeutics Network (OTN): Web Design
American Speech-Language-Hearing Association: Web Design
The Diversity Channel: Web Design


EDUCATION
Bachelor of Arts Visual Media
1996-2000
Magna Cum Laude
American University
Washington, DC 20016

Corcoran College of Art + Design 2005
Computer Illustration

SKILLS
Photoshop, Illustrator, Fireworks, Lightroom, InDesign, Acrobat, CSS, Custom Photography, Online Ads, Social Media Graphics, Branding, Logos, Typography, UI + UX Design.

AWARDS
2011 Webby Award
People's Choice Winner Association–AARP.org

2005 Webby Award
Best Banking/Bill Pay (E*TRADE).


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