WORK EXPERIENCE
SENIOR VISUAL DESIGNER
T-Mobile/Sprint
Reston, VA
10/18-09/23
• Responsible for creating engaging, responsive, and visually appealing web designs that deliver exceptional user experiences across web, mobile, app and social that maintained visual consistency with T-Mobile and Sprint’s brand guidelines. 
• Translated marketing briefs into fully functional mockups using metrics to drive design decisions
• Collaborated with cross-functional teams to conceptualize, design and deliver digital solutions that meet business and user needs. Ensure designs are optimized for responsiveness and accessibility across all platforms.
• Participated in design reviews and presented design concepts to stakeholders, copywriters, developers, and other team members.
• Utilized web tools such a Figma, Adobe AEM and Adobe Creative Suite to create visual and data driven designs. 
• Possessed a strong understanding of customer journey mapping, persona development, wire framing, pain points, and usability testing.
• Brought a passion to translate complex digital problems into easily understood solutions for end users.
• Project work included all Postpaid Sprint and T-Mobile content, new device and phone launches, T-Mobile Tuesdays social creative, Un-Carrier moves, creation and design of external vendor sites for Amazon, BestBuy and Walmart.
CONTENT CREATOR 
HelloSociety
Santa Monica, CA
03/12-10/2018

• Responsible for creative ideation, storytelling, and custom photography for national campaigns with brands including; Unilever, McDonalds, Mattel, Play-Doh,  Nabisco, HomeAway.com, DreamWorks Entertainment, Bright Starts, JCPenney, Pepsi and Miracle-Gro.
• Collaborated with brands to produce custom content for use on their social media platforms.
• Created engaging social media ads to drive campaign results.
• Curated Pinterest boards with clients to tell a story for a particular product or service.
• Served as a social media consultant for brands including Lonely Planet and WeddingWire to enhance their Pinterest presence, lending tips, tools and best practices for growing and engaging audiences.

USER EXPERIENCE DESIGNER
SignalVine
Alexandria, VA
11/16 - 06/17

• Created wireframes and workflows for various aspects of a higher-education text messaging system.
• Provided design guidance for visual aspects of the application.
• Collaborated with development team to conceptualize new features and components.

SENIOR WEB DESIGNER
NGP VAN
Washington, DC
07/12 - 07/14

• Designed full scale websites for political candidates and non-profit organizations in an agency setting. 
• Collaborated with developers to ensure all websites were mobile friendly and design specs were explicitly followed.
• Created logos, branding, and marketing materials for political candidates.
• Interfaced directly with campaign teams to develop web strategy and online tools.
• Developed wireframes for site architecture.
• Designed in-house marketing materials to supported sales, marketing and tech teams.


USER EXPERIENCE/PRODUCT DESIGNER
AARP
Washington, DC
11/11 - 06/12

• Collaborated with product managers and editorial teams to identify and define requirements for components and tools on the AARP.org website.
• Translated business and marketing requirements into wireframes, mockups, and and fully designed comps for development on website and mobile platforms.
• Identified problems with existing functionality and provided innovative solutions for product enhancements. 
• Conducted competitive analysis and research on various web tools and products.
• Worked closely with web developers to ensure design requirements and visual standards were met prior to product launches.

WEB DESIGNER
AARP
Washington, DC
06/09 - 11/11
• Responsible for designing the Member Benefits channel of AARP.org which included overall page design, information architecture, photo-editing, and promotional/marketing online ad creation.
• Redesigned the online presence of AARP’s popular Driver Safety Program and Advocacy Resource Center.
• Collaborated with the marketing department to design and launch the Live Green Everyday Sweepstakes. 
• Appointed to web traffic team in order to strategize ideas for increasing customer engagement and traffic opportunities to elevate the overall web satisfaction ratings of online users.

LEAD DESIGNER
SmartBrief
Washington, DC
06/05 - 02/09

• Structured and implemented design process and workflow.
• Established organizational guidelines and standards for design department.
• Provided art direction and supervision of in-house design team.
• Designed advertising graphics and page layouts for print and web usage.
• Created and managed over 100 design templates for e-newsletter publications.
• Responsible for creation of all marketing materials, media kits, email marketing campaigns and print communications for in-house and association clients.
• Created the design template of the highly lucrative Sponsored Feature advertorial product.

GRAPHIC DESIGNER
E*TRADE
Arlington, VA
06/01 - 06/05
•  Developed a user centered design architecture for all transactional level applications.
•  Acted as Lead Designer and Architect for the online banking interface.
•  Designed online interface for mortgage loan status application, credit card online access and online check/deposit image products.
• Created online and offline visual display of all account records, statements and tax reports.
• Managed design of centralized service center and security awareness hub.
• Produced corporate identity graphics, marketing collateral, logos, environmental signage, brochures, email alerts, banner advertisements, and general website design.

USER EXPERIENCE DEVELOPER
marchFIRST
Bethesda, MD
03/00 - 05/01

•  Designed graphics and layouts for web pages.
•. Coded HTML templates.
•  Assisted in the development and production of client style guides, standards manuals, multimedia presentations and corporate marketing materials.


FREELANCE EXPERIENCE
03/00 - Present
Critical Ecosystem Partnership Fund (2017/2018): Content Migration Specialist                                            
NationalGeographic.com: Web Content Architect
Oncology Therapeutics Network (OTN): Web Design
American Speech-Language-Hearing Association: Web Design
The Diversity Channel: Web Design


EDUCATION
Bachelor of Arts Visual Media
Magna Cum Laude
American University

Corcoran College of Art + Design 
Computer Illustration

SKILLS
Photoshop, Illustrator, Sketch, Lightroom, XD, Acrobat, CSS, Drupal, AEM, Figma, Custom Photography, Photo Styling, Online Ads, Social Media Graphics, Landing Pages, Branding, Logos, Typography, Creative Strategy, UI + UX Design.

AWARDS
2011 Webby Award
People's Choice Winner Association–AARP.org

2005 Webby Award
Best Banking/Bill Pay (E*TRADE).


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